Setup & Strategy

We started by adjusting the tracking on the page. We needed to make sure the value she was selling matched the value in Google Ads. In addition, we set up dynamic values in Google Tag Manager, which ensured that she collected all relevant information about the users who visited her site.

We created a new Google shopping feed for her, so her products had all the relevant attributes, which is important for good performance on Google Ads. We also adjusted her titles in the feed to make them stand out as much as possible.

We've set up some search campaigns for her that bid on her brand name, but also on other relevant search terms. In particular, we found that one of her brands was selling particularly well, so we focused most of her budget on advertising it.

We started by running smart shopping for her, which worked really well. We continually adjusted campaigns to remove products that weren't converting. And in the run-up to Christmas, when she was selling extremely well, we adjusted the budget to increase her turnover significantly.