With social media marketing on Facebook, you can target potential customers based on their demographics, geography and interests, among other things.
For you who…
- Will display ads in the form of images and videos on Facebook and its networks.
- Want to brand your business and products to highly relevant audiences?
- Will show your ads on Facebook to users who have been to your page, as well as those similar to your website visitors.
Facebook FAQ
Learn more about how Facebook advertising can work for you and your business.
Do you have a Facebook page and products that you sell online? Then you can, for free, create a Facebook Shop where you can display your products on Facebook. If people want to buy the products, they are directed to your webshop.
Read more here about Facebook Shop.
It is also possible to create an online shop on Instagram. All you need is an Instagram account and to sell products online.
Read more here about Instagram Shop.
If you want to advertise a bit for the posts you make on Facebook, but don’t want to make actual ads, you can simly boost your posts. However, you have fewer targeting options when boosting your listings than you do when creating ads.
Read more here about
boost posts on Facebook.
Do you have a webshop and want to sell products online via Facebook advertising? Create a catalogue on Facebook and display your ads dynamically on Facebook to users who, for example, have looked at the product but not bought it.
Read more here about
Facebook advertising for webshops.
If you have a website and you want more enquiries, you can also use Facebook advertising to get more enquiries. Either by just driving traffic to your page or by creating a form on Facebook that a potential customer can fill in on Facebook itself. The possibilities are many.
Read more here about Facebook advertising for more customer referrals.
If you know your typical customer, you can find them on Facebook. Ads on Facebook allow you to target ads to people in specific countries, regions, ages, professions, jobs, interests, etc. The possibilities are endless.
Read more here about
audiences on Facebook.
With video and images, you can showcase valuable messages from your business on Instagram’s interactive platform.
For you who…
- Will display ads in the form of photos and videos on Instagram and its networks.
- Want to brand your business and products to highly relevant audiences?
- Will show your ads on Instagram to users who have passed by your page, as well as those similar to your website visitors
Instagram FAQ
Instagram is part of the Facebook network.
Do you have a Facebook page and products that you sell online? Then you can, for free, create a Facebook Shop where you can display your products on Facebook. If people want to buy the products, they are directed to your webshop.
Read more here about Facebook Shop.
It is also possible to create an online shop on Instagram. All you need is an Instagram account and to sell products online.
Read more here about Instagram Shop.
If you want to advertise a bit for the posts you make on Facebook, but don’t want to make actual ads, you can just boost your posts. However, you have fewer targeting options when boosting your listings than you do when creating ads.
Read more here about
boosting posts on Facebook.
Do you have a webshop and want to sell products online via Facebook advertising? Create a catalogue on Facebook and display your ads dynamically on Facebook to users who, for example, have looked at the product but not bought it.
Read more here about
Facebook advertising for webshops.
If you have a website and you want more enquiries, you can also use Facebook advertising to get more enquiries. Either by just driving traffic to your page or by creating a form on Facebook that a potential customer can fill in on Facebook itself. The possibilities are many.
Read more here about Facebook advertising for more customer referrals.
If you know your typical customer, you can find them on Facebook. Ads on Facebook allow you to target ads to people in specific countries, regions, ages, professions, jobs, interests, etc. The possibilities are endless.
Read more here about
audiences on Facebook.
On LinkedIn, you can advertise to people who have specific positions in specific companies, making social media marketing through LinkedIn good for B2-B companies, for example.
For you who…
- Will display ads on Linkedin to users who have already been past your website.
- Will target ads to people who work in specific companies and/or industries.
- Who has a B2-B business and need to target your ads to decision makers in specific industries and/or companies?
LinkedIn FAQ
Place ads across the entire Linkedin network.
Do you have a goal that you would like to get more leads for your business. It can be either B2-B leads or B2-C leads. Then you can use Linkedin to get this.
Read more here about lead generation on Linkedin.
If you are a company and want to target ads to people working in specific companies and/or industries, you can do so on Linkedin.
Read more here about
targeting companies and industries on Linkedin.
On Linkedin, it is also possible to target ads to people who have a specific position. This can be particularly useful if you have a B2-B business looking for a specific type of customer.
It is also important to target users who have visited your site but have not converted. You can do that on Linkedin to try to get them to convert on your page.
