The Online Gurus

Google Ads that deliver results

We are two former Google Ads employees helping online stores and service businesses win more customers through Google. From tracking and strategy to campaigns and ongoing optimisation.

  • No lock-in
  • Certified Google Partner
  • 100% transparency

Google Ads is still the most direct route to customers who are already looking for what you sell. But the platform is becoming more and more automated, and without the right data and the right structure, your budget quickly ends up in the wrong places.

We both worked at Google and know the platform from the inside. We build your campaigns on solid tracking, a clear structure and continuous optimisation – and you always have direct contact with the specialist working on your account.

What you get

  • Tracking setup and fixes (GA4 and Google Tag Manager)
  • 7- and 30-day reports
  • Continuous performance monitoring
  • Ongoing optimisation and changes
  • Screen-share meetings so you can follow along
  • You own 100% of your account and data
  • Pause your campaigns at any time
  • Full handover if you want to continue yourself

How we help

What we do for you

01

Search campaigns for leads

Be found when customers search for exactly what you offer – B2B or B2C.

  • Search campaigns for your key services and brand name
  • AI Max for Search, which finds new relevant searches
  • Bidding by customer value – not just the number of leads
  • All relevant assets – sitelinks, calls, images and more
02

Shopping and Performance Max for online stores

Get your products onto Google Shopping, YouTube, Gmail and Display with campaigns built for ROAS.

  • Splitting your products into one or more campaigns
  • Asset groups, search themes and negative keywords in Performance Max
  • Standard Shopping where it gives better control
  • Segmentation by e.g. conversions or ROAS performance
03

Demand Gen and YouTube

Create demand before customers search – with images and video where they spend their time.

  • Video and image ads on YouTube, Discover and Gmail
  • Audiences based on your customers and visitors
  • Remarketing to people who have shown interest
04

Shopping feed

An optimised product feed is the foundation of Shopping. We optimise your feed so your products show up for the right searches.

  • Optimised product titles and descriptions
  • Adding missing attributes
  • Segmenting products by performance
  • Fixing errors in Google Merchant Center
05

Tracking and data

All online marketing is built on what we can measure. That’s why we always start with tracking.

  • Google Tag Manager, GA4 and Consent Mode v2
  • Enhanced conversions and server-side tracking
  • Offline conversion import, so Google learns which leads become customers
  • Customer lists and audiences for remarketing and Performance Max

Calculator

What can your ad budget deliver?

Choose your type of business and see an estimate of what your advertising could generate. Not sure about a number? Use our typical values. In the free audit we calculate using your real data.

What kind of business are you?

Clicks
–
Sales
–
Estimated revenue per month
–
ROAS: –
Get a real number – order a free audit

Estimate based on your input and indicative averages for smaller businesses. Actual results depend on industry, competition and website.

Pricing

Simple pricing, no lock-in

Prices are indicative and always without lock-in – just a rolling monthly agreement with 30 days’ notice. All prices exclude VAT.

Google Ads – leads

From €230/month

per month

  • Tracking adjustments
  • Campaign optimisation
  • Bids and bid strategy
  • Ad and asset optimisation
  • Support by email, phone or online meetings
Get started

Setup from €345 – one-off fee

Extra hours beyond the package are billed by agreement at €115 per hour.

Google Ads – online store

From €345/month

per month

  • Tracking adjustments
  • Product feed optimisation
  • Shopping and Performance Max
  • Bids and bid strategy
  • Support by email, phone or online meetings
Get started

Setup from €460 – one-off fee

Extra hours beyond the package are billed by agreement at €115 per hour.

Another option

Time spent

For tasks where the time needed varies.

If a fixed monthly price does not suit your needs, we can work on a time-spent basis. If we spend 3 hours on a setup, for example, you pay for those 3 hours.

  • No fixed monthly price – billed hour by hour
  • You get an overview of the hours we have spent
  • Ideal for setup, one-off tasks and smaller accounts

€115/hour

excl. VAT

Get started

Add-on for time-spent clients

Product feed with AI optimisation

Make your product feed work for your ads.

Using our own AI tool, we clean your feed so the right attributes are included, create custom labels based on your conversion data and optimise titles and descriptions. After that, we keep an eye on the feed to make sure everything is as it should be.

  • Feed clean-up so the right attributes are included
  • Custom labels based on conversion data
  • AI-optimised titles and descriptions
  • Ongoing feed monitoring
  • Multiple platforms (e.g. Google and Meta) included
  • 7- and 30-day reports

On a fixed agreement with us? Then the feed is already included.

Under 100 products

€50/mo.

100 products or more

€100/mo.

excl. VAT

Get started

How to get started

Start working with us

  1. 1

    Free audit

    Start with a free, no-obligation audit of your Google Ads and Meta Ads accounts.

  2. 2

    Online meeting

    We hold an online meeting where we present our findings.

  3. 3

    Start working together

    We decide whether to work together – flexible and with no lock-in.

  4. 4

    Achieve results

    Together we deliver measurable results for your business.

Start with a free audit

Reviews

Our clients are happy clients

See more reviews on Trustpilot
5 stars
“We are extremely happy with The Online Gurus – we have seen a clear increase in revenue since we started working together. They help us optimise our Google Ads and are always ready with recommendations on how to get the most out of it.”
Beslagsgrossisten.dk · Online store
5 stars
“They have managed to make our Google Ads run really well every time. Our revenue has increased by 100%. They are excellent at following up, answer calls and emails quickly, and are cheaper than anyone else on the market.”
Amir Autoophug · Car workshop
5 stars
“At PerformanceGear.dk we tried several agencies, and only with the Gurus did we find our growth engine. We have now worked with them for 2 years, and together we have achieved the growth and results we expected from our advertising.”
Performancegear.dk · Online store
Google Partner

Google Partner

As a Google Partner, we are recognised by Google for our Google Ads expertise. Partner status is only granted to agencies that meet Google’s requirements for performance, certifications and ad spend – and it gives us access to knowledge, tools and support directly from Google.

See us in Google’s Partner Directory →

FAQ

Frequently asked questions

How big does my ad budget need to be?+

It depends on your industry and goals. In the free audit we give you a concrete budget recommendation that makes sense for your business.

Do I own my Google Ads account?+

Yes. The account and all data are yours – even if you decide to stop working with us one day.

What is your hourly rate?+

Our indicative hourly rate is €115 excluding VAT.

Is there a lock-in period?+

No. Our agreements have no lock-in – just a rolling monthly agreement with 30 days’ notice.

How does invoicing work?+

We usually send invoices via Stripe. If you prefer, we can also send a manual invoice.

Where is the company registered?+

We are registered in Spain. For EU businesses with a valid VAT number, invoices are issued under the reverse charge mechanism. Ask your accountant if in doubt.

Ready to get started with Google Ads?

Send us a message if you want to get started with online marketing, or if you would like a 60-minute free call about your current campaigns.

Get a free audit

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